Create consistency across the organization while giving each brand its own look, feel, tone.
With the good bones of the Hometown Trolley site as our base, we set about cloning the layout and modifying it to fit the Hometown Coach bus product line. We gave the coach site its own look, tone and feel, while keeping consistency with the overall brand. The product page was built for growth, as they were in the thick of engineering additional models not yet released for purchase. To pull it all together, we built a landing page for the new brand, Hometown Manufacturing. Here we provided customers a way to dive right into the product line they’re most interested in, while highlighting the unique attributes of a woman/family-owned, American-made, environmentally-focused company. Real imagery and video of the craftsmanship in progress depicts the intense scrutiny and care they funnel into every piece they manufacture, helping to tell the story of a business that builds with pride.