Each page intended to unfold the Advent story by focusing on the results they’ve created for their clients.
The homepage was designed to explore how Advent approaches their work. They deeply believe in the power of a moving experience –– of creating an elevated, emotional moment between a client and their audience. A bold introduction to their message with a pulse reverberating through the hero section is a digital interpretation of the ripple of emotion. The case study slider provides the first look at the incredible outcomes from their efforts. It’s hard to choose –– do you dig right into the latest project or keep scrolling? If you do decide to peruse further, an emotion-packed background video is overlaid with a defining message about who they are. Finally, some legit testimonials, including videos of very pleased clients in exciting new spaces, provide the social proof you needed to click Contact.
Advent’s new Projects and Case Studies pages were paramount in the success of the website redesign. The case studies have the ability to do some of the heavy lifting for their sales team, highlighting the full gamut of their problem-solving abilities through design and content. Not only did we hope to future-proof their case study pages, we also considered that 200+ past projects with varying content would be repopulated here. We built a highly flexible, modular backend for this part of the site, allowing Advent to have as much or as little of the features appear on the case study page. The icing on this cake? Notice how the color palette matches the client’s brand colors on each case study page. Yeah, we all were giddy over that one.
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