Kim is a neighbor and friend of ours. She and her business partner Carmina opened a fitness boutique specializing in indoor cycling classes. Like many business owners, they started with a DIY website that served its purpose for a time but ultimately fell short on what they needed. We listened, noted the problems to overcome, and challenged ourselves to create a new website where great design, usability, and calls to action created a stronger brand presence and drove additional revenue by getting more people in the door.
The new website gives you an immediate window into their studio, through a video background on the homepage that shows the vibrancy, energy, and overall optimism of their spin classes. Our team set up and integrated Mindbody web tools into the site so that the customer has a seamless experience between the website and their smartphone app. We aided in copywriting to help establish a brand tone and tell their story so that people understand what makes this indoor cycling studio unique. Check out their website for yourselves, and if you live nearby, book a spin class while you're at it, the first one is free!