The homepage was designed to tell the story of the Upstream mission and make a deep connection to the visitor. Each section provides more clarity on how they work and what they do, building trust, and giving the visitor insight into the communities where Upstream serves.
We designed a visually appealing, yet highly functional format for finding a child to sponsor. Through a feature grid, select categories and the ability to dive deeper into a child’s story, a visitor is encouraged to make a difference and show someone they care. The backend does some heavy lifting with a sponsorship-based ecommerce system. We built the system to include one-time general donations, recurring payments and managing your own account to provide opportunities for the right level of individual involvement in the Upstream mission.