Early in our brainstorming sessions with The Exodus Road team, we discussed taking an approach of “choose your own adventure,” where visitors are encouraged to interact on the site while making it easy for people to back out if it is too intense. We drilled down to three main tracks of interaction:
- Learn the Facts: for people who feel more safe with learning about it, start with what trafficking is, where it happens, and current statistical information
- Real Stories: for people who already have an understanding of human trafficking, they could start with the stories of real victims and get a deeper look into the issue on a personal level
- Want to act: for people who are ready to take action, create a page that houses all of the calls-to-action and make it easy for visitors to get involved
While TraffickWatch is funded through The Exodus Road, the team didn’t want to make this site an e-commerce push for donations. Their goal was to create an educational and impactful site, with several options for a visitor to get involved in the way that works best for them. We broke it down into six categories for involvement and created shortcuts at the top of the Make an Impact page, for the visitor to jump to the action they’re most interested in taking. Each category has a clear hierarchy of information to make it easy for the visitor to see the suggested actions.
Check it out