Here are some of the top website trends to look out for in 2023:

1. Artificial Intelligence (AI): AI technologies, such as chatbots and personalized recommendations, are becoming more common and sophisticated, making it easier for websites to interact with visitors in real-time

2. Progressive Web Apps (PWA): PWAs are web applications that provide a native app-like experience on mobile devices, and are becoming increasingly popular as a way to improve the user experience for visitors.

3. Voice search optimization: With the increasing popularity of voice-activated devices like Amazon Alexa and Google Home, optimizing websites for voice search is becoming more important.

4. Micro-moments: Websites are becoming more focused on delivering the right content at the right time, to meet the needs of visitors in different micro-moments.

5. Virtual and augmented reality: As VR and AR technologies become more accessible, websites are beginning to use them to provide immersive experiences for visitors.

6. Interactive content: Interactive content, such as quizzes, polls, and games, are becoming more common as a way to engage visitors and provide valuable insights into their interests and behavior.

7. Personalization: Personalization is becoming more sophisticated, with websites using machine learning algorithms to deliver personalized content and experiences based on visitor behavior.

8. Dark mode: With increasing concern about the effects of blue light on sleep and eye health, dark mode is becoming more popular as a way to reduce eye strain and improve the user experience.

9. Accessibility: Making sure that websites are accessible to everyone, including people with disabilities, is becoming increasingly important. Features like alt-text for images, high-contrast mode, and keyboard navigation can help ensure that your website is accessible to everyone.

10. Video content: Video content is becoming more important, as a way to engage visitors and deliver content in a way that text and images cannot. This includes everything from short promotional videos to longer-form stories about products and services.

These are some of the top website trends to look out for in 2023, and by incorporating these features, you can create a website that is engaging, accessible, and optimized for the latest technologies.

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