Improve your website SEO with the help of AI
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Founder & Creative Director
SEO for your website
06 17


In today’s digital landscape, having a strong online presence is crucial for any business. One of the key elements of this presence is your website’s ranking on search engines like Google. The higher your site ranks, the more visible it is, leading to more traffic and potential customers. This is where Search Engine Optimization (SEO) comes into play.

SEO can be a bit overwhelming and time-consuming, but luckily, tools like are here to make the process easier and more effective. In this guide, we’ll walk you through how to use to improve your website’s search rankings. From keyword research to technical SEO fixes, we’ll cover all the essential strategies and techniques. Whether you’re new to SEO or have some experience, this guide will offer valuable insights and practical tips to boost your SEO efforts.

Understanding SEO Fundamentals

What is SEO?

Search Engine Optimization (SEO) is all about making your website more attractive to search engines like Google, Bing, and Yahoo. The goal is to increase the amount of organic (non-paid) traffic to your site by improving its ranking in search engine results pages (SERPs).

Why is SEO Important?

SEO is vital because it helps your website stand out in a crowded digital space. Higher rankings on search engines mean more visibility to potential customers, which can lead to more traffic, greater brand awareness, and ultimately, increased revenue. Plus, SEO is a cost-effective strategy compared to paid advertising, offering long-term benefits for your online presence.

Key Elements of SEO

SEO can be broken down into three main areas:

  1. On-Page SEO: This focuses on optimizing individual pages on your site to rank higher and attract more relevant traffic. Key elements include keyword usage, meta tags, headers, and content quality.

  2. Off-Page SEO: This involves actions taken outside your website to improve its rankings. The main focus here is on building high-quality backlinks from other reputable websites.

  3. Technical SEO: This deals with the technical aspects of your website to ensure search engines can crawl and index it effectively. Important factors include site speed, mobile-friendliness, and structured data.

Getting Started with

Signing up for

The first step to leveraging for your SEO is signing up for an account. Head over to the website and click on the “Sign Up” button. You’ll need to provide some basic information like your name, email address, and website URL. Once you’ve completed the registration, you’ll have access to the dashboard.

Dashboard Overview

When you log into, you’ll be greeted with a user-friendly dashboard that gives you an overview of your website’s SEO performance. The dashboard includes several sections:

  • Site Health: Provides an overall score of your website’s SEO health, highlighting areas that need attention.
  • Keyword Performance: Tracks the performance of your target keywords, including their rankings and search volume.
  • Backlink Analysis: Shows the number and quality of backlinks pointing to your site.
  • Technical SEO: Highlights any technical issues that might be affecting your site’s performance.

Setting Up Your Website for SEO Analysis

To make the most out of, you’ll need to set up your website for SEO analysis. This involves adding your site to the platform and verifying ownership. Here’s how to do it:

  1. Add Your Website: Click on the “Add Website” button on the dashboard and enter your website URL.
  2. Verify Ownership: offers several verification methods, such as adding a meta tag to your website’s header, uploading an HTML file, or connecting through Google Search Console. Choose the method that works best for you and complete the verification process.
  3. Perform Initial SEO Audit: Once your site is verified, will perform an initial SEO audit, identifying any existing issues and providing recommendations for improvement.

Keyword Research and Optimization

Importance of Keywords

Keywords are the backbone of SEO. They’re the words and phrases people use when searching for information, products, or services. By optimizing your site for relevant keywords, you can attract more targeted traffic and improve your chances of converting visitors into customers.

Using for Keyword Research offers powerful keyword research tools to help you find the best keywords for your site. Here’s how to use them effectively:

  1. Keyword Suggestions: Enter a seed keyword related to your business, and will generate a list of related keywords along with important metrics like search volume, competition, and keyword difficulty.
  2. Keyword Analysis: Analyze the performance of your chosen keywords to understand their potential impact on your site’s traffic. Look for keywords with high search volume and low competition for the best results.
  3. Competitor Keywords: Use to identify the keywords your competitors are ranking for. This can provide valuable insights and help you discover new keyword opportunities.

Optimizing Content with Keywords

Once you’ve identified your target keywords, it’s time to optimize your site’s content. Here are some best practices:

  1. Title Tags and Meta Descriptions: Include your primary keyword in the title tag and meta description of each page. Make sure these elements are compelling and accurately reflect the content of the page.
  2. Headings: Use headings (H1, H2, H3) to structure your content and include keywords where appropriate. This helps search engines understand the hierarchy and relevance of your content.
  3. Content Quality: Create high-quality, informative content that provides value to your audience. Incorporate keywords naturally and avoid keyword stuffing, which can harm your rankings.
  4. Internal Links: Use internal links to connect related content on your site. This helps search engines discover and index your pages more effectively.

Case Study: Successful Keyword Optimization Using

bike shop website design

Let’s take a look at a real-world example. We optimized The Hub Cyclery using’s keyword research tools to identify high-potential keywords related to their customers. By optimizing their page titles, descriptions, image alt tags and blog posts with these keywords, they saw significant improvements in search rankings and organic traffic within six months. The result was a 50% increase in website traffic.

Need help with your website?  Feel free to reach out!

Improve your website SEO with the help of AI