Together with Kaber, we established two main goals for the website redesign, increase conversions and demonstrate high-end design and engineering.
In an effort to build a better-informed strategy, we did a site audit of several consumer product manufacturers who emphasize strong design. We knew we needed to look at consumer products since the commercial industry was lacking in design-centric offerings. This research step gave us insight into what seemed to work, as well as what didn’t, in featuring technical aspects of top-tier products. We used a very clean design and subtle movement to highlight the aesthetic appeal of each featured product.
Through a series of surveys with Kaber, as well as our experience from their first website, we knew that the approach for content had to be compelling, informative and make a connection with the potential customer. We developed a series of calls-to-action designed to lead each visitor through three stunning product case studies and then ultimately to connect directly with Charles Weber himself. We were excited to incorporate the bold colors and clean lines from the branding we did for Kaber into the overall design.
Finally, we knew we wanted a way to show a product in action and make that instant connection to the job site. Video and photography demonstrated the quality, durability and outstanding design of the showcased products.
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