For a long time, industrial machinery had been built in a linear process with the mindset of doing things the way they’ve always been done. Then along came Kaber, an industrial design and innovation consultancy that believes that any product can be improved. Kaber built their reputation on their incredible design and engineering, as well as a deep understanding of the manufacturing process, in order to achieve contracts with Fortune 500 companies as well as fast-paced start ups.
Naturally, we were excited when Charles Weber, Founder/CEO of Kaber, connected with us to bring his website to the next level. We had worked with him in our infancy as a digital agency, when we helped establish their branding and original website, and were ecstatic to collaborate again. We were up to the challenge of building a new site that clearly demonstrated their knowledge and innovation.
A bold approach to a traditional industry.
Together with Kaber, we established two main goals for the website redesign: increase conversions and demonstrate high-end design in engineering. In an effort to build a better informed strategy, we did a site audit of several consumer products manufacturers who emphasize strong design. This research step gave us insight into what seemed to work, as well as what didn’t, in featuring technical aspects of top-tier products. We used a very clean design and subtle movement to highlight the aesthetic appeal of each feature product.
Design + Problem Solving + Goals
Through a series of surveys with Kaber, as well as our experience from their first website, we knew that the approach for content had to be compelling, informative and make a connection with the potential customer. We developed a series of calls-to-action designed to lead each visitor through three stunning product case studies and then ultimately to connect directly with Charles Weber himself. We also knew the design needed to make a strong visual impact so we implemented the bold colors and clean lines straight from the branding that we created. Finally, we knew we wanted a way to show a product in action and make that instant connection to the job site. Video and photography demonstrated the quality, durability and outstanding design of the showcased products.
One Page Love
Why make five sandwiches if you only need one? KaberTech didn’t need a website with multiple pages, they need ed something innovative, informative and to the point. We built them a one page website that gained them notoriety, new clients and a website award or two
We worked with Kabertech to create their branding and graphic design assets.
This project gave us pause to think about how we approach our own work and the power that well-planned design can leverage. Before building their website, we spent a lot of time researching best practices and thinking about where we wanted to go with the site. Prep work was critical because we knew that a design-centric company needed a high level of sophistication in the design of their website, beyond the frills of the latest trends. In the end, we utilized some trendy elements but our biggest focus was on finely-tuned color and motion to put the emphasis on the outstanding execution of Kaber’s designs.